What Facebook changed
Facebook now limits a growing number of business Pages to two link posts per month. If you want to share links freely again, you pay for a Meta Verified or Meta One for Business subscription, which runs up to about $499 a month at the top tier.
Meta started testing this in December 2025 and widened it in September 2026 when it launched Meta One. The details may change again. That's the point.
Don't build your business on rented land
I've always told clients the same thing: social media is a tool for sending traffic to your website. It was never meant to be the destination.
A Facebook Page feels like yours, but you're renting it. Facebook controls who sees your posts, what you're allowed to share, and now how many times a month you can send people off the platform to your own business. You spent years building that audience, and the landlord just started charging to open the door.
Platforms that stop working for businesses lose them
Facebook has been sliding for a while. Organic reach has shrunk year after year, and moves like this will only speed up the exit. Platforms that don't keep up with how business works today lose the businesses that built them up in the first place.
You can still post the link in the comments for now, since those don't count against the cap. But a workaround for someone else's rule isn't a strategy. Next year the rule could be different.
The lesson: your website is the one asset that's yours
Use social media on purpose, to send people to a website you own and control. Algorithms change. Policies change. Your website stays yours.
- ✓ Social media brings the traffic. Use it to start the conversation.
- ✓ Your website builds your brand. It's where people book, call, and decide to trust you.
- ✓ You own it. No algorithm deciding who sees it, and no rent to post a link.
- ✓ It builds long-term value. Every page that ranks in Google keeps bringing people in, no matter what any platform decides.
That's why this business is called Your Site Your Equity. Your website should be the part of your marketing that keeps gaining value, not something you rent from a company whose priorities can change overnight.